If there’s one thing you can check fairly easy it’s your mobile parity. How similar are the experiences your site offers when viewed through a desktop or a mobile device? Some differences are fine, like hiding large images to speed up rendering of mobile content. Always remember the most important thing though: the goal of your site. Removing clutter to win some speed is fine, but keep an eye on your look and feel! Here are some guidelines to help you assess your mobile parity.
What is mobile parity?
We talk about mobile parity when we compare a desktop site to a mobile site. Are both similar, or even better, basically the same? Does your mobile site resemble the desktop site, or are there differences? Think about the goal of your website and why it matters so much to have this parity. Let’s go over a number of things that relate to this mobile parity.
Content is king
Yes, content is king. And it doesn’t matter if someone is visiting your mobile site or desktop site. They are looking for specific information or a specific product, so you better make sure content is the same on both. It’s common use to hide some larger images on a mobile device or put some more content behind tabs (which is OK for Google, don’t get me wrong). It speeds up rendering of the mobile content, which will only help both users and Google. But the end result of that mobile optimization should not interfere with the end goal of your desktop site. It’s the same. So in regards to content, mobile parity matters.